THIS IS FOR YOU IF...
You want to do more skin 😎
and less of everything else...
You got into this industry because you love skin. Results driven facials, acne treatments, skin needling, IPL, peels - that's the work that lights you up. That's what you trained for. That's what you're genuinely great at.
But right now? You're doing 3, maybe 4 skin treatments a week. The rest of your books are filled with brows, lashes, and waxing.. because that's what's easy to sell, and social media hasn't exactly been bringing the skin clients to your door 🫣
You open Instagram, stare at a blank screen, and have absolutely no idea what to post....
So either you throw something up just to stay active, or you don't post at all. Neither is working! ❌
And somewhere along the way you've convinced yourself the answer is Meta ads. If you just spent a bit on ads, the bookings would come... right?
Here's the truth: you don't need ads 😉
You need a strategy.
And you need to actually execute it.
WHAT CHANGES IN 4 WEEKS
More skin clients.
More of the work you love.
When you have a clear niche, a message that speaks directly to the clients you want, and content that positions you as the expert ➡️ the right people find you. And they book.
- You know exactly who you're talking to and what to say to get them booking skin treatments 🥰
- You never run out of content ideas ➡️ because you have a system, not a guessing game 🙌
- Your social media actually reflects your expertise and makes people trust you before they've even met you 🏆
- You have a real offer designed to get new skin clients through your door consistently 🤯
- You're filling your books with the treatments you love not just whatever comes in 🥲
No ads budget required. Just the right strategy and the willingness to show up on social media!
Imagine waking up to bookings from clients who actually want to be on a skin journey with you.
That's what happens when you have the right message, the right content, and the right offer.
Let me show you how.
WHAT'S INSIDE
Four weeks. Four building blocks.
One complete system.
Each week is a live call where we go deep, do the work together, and come out the other side with something tangible you can use immediately in your business.
Niching Down & Consumer Psychology 🤓
Most therapists try to speak to everyone, and end up reaching no one. This week we get laser-focused on who you're for and build a marketing message that solves a problem your ideal clients are actively looking for help with. When your message is right, everything else gets easier.
Finding Content Ideas & Speaking Your Client's Language 🗣️
Content that converts uses the exact words your ideal client is already thinking. This week we learn how to uncover those words, find content ideas that never run dry, and create posts that people actually want to read, watch, and share because it feels like you're speaking directly to them.
Creating an Offer That Gets You Booked 😎
Using everything from weeks one and two, we build a lead-generating offer designed to get new clients through your door, specifically clients with skin concerns you can actually fix and take on a full journey. No more tyre kickers. No more "I'll rebook online" and ghosting.
Creating the Damn Content (It's Not as Hard as You Think) 🫣
Stop thinking "I have to create content" and start thinking "what am I going to educate my ideal client on today?" That mindset shift is everything. This week we put it all into action building your content process, positioning you as the expert, and feeding the top of your sales funnel consistently.
IS THIS FOR YOU?
This course is for you if...
- You own a skin clinic or salon and want to attract more skin-focused clients (not just brows and lashes)
- You know your social media could be working harder for you but you don't know where to start
- You're tired of inconsistent revenue and want a more reliable, repeatable way to get new clients
- You want to be seen as THE SKIN EXPERT in your area - not just another therapist posting filler content
- You're ready to stop relying on paid ads (that don't even work anyway) and start building an audience that books from you organically
- You want to actually take clients on proper skin journeys and get them real results - and get paid well for it
INVESTMENT
Ready to make your social media
actually work for you?
Four live weekly calls, a clear system you can use immediately, and a community of clinic owners on the same journey. Here's what it costs to join.
Hey, I'm SkinQueen 👋
Dermal therapist, skin clinic owner, educator, and business mentor behind SkinQueen and The Facial Bar.
After years of working behind the scenes in the beauty industry, I launched The Facial Bar from scratch in 2023 with zero clients, no team, and no previous social media presence for the clinic!
In under 18 months, I scaled it into a thriving, in-demand clinic with a loyal client base, a profitable business model, and a growing team, all while working just 2.5 days a week in clinic, but focusing HARD on social media, visibility & treatment plans that truly help people and their skin!
At the same time, I built my online education brand SkinQueen, helping thousands of beauty therapists grow their skin knowledge and marketing confidence through my courses: Academy of Skin and Social Media School. Now, I’m here to help clinic owners become not just great therapists - but slay social media Queens!
You don't need to throw thousands of $$ at ads.
You need a better strategy.
LAST CHANCE
Your clinic can be the one
they can't stop talking about.
Stop leaving revenue on the table because your social media isn't doing its job. Four weeks from now, you could have a niche, a message, an offer, and a content strategy that actually brings in the clients you want.
We kick off Monday 1st of June.
